The Prominence of Search to a Marketer

As search engines have become essential to a web user’s Internet experience, so search has become essential to a marketer. Search is important for a number of reasons: Search is goal oriented The Internet is a highly competitive environment, with literally billions of pages in existence. Web users find what they need primarily via search. Search drives targeted traffic to websites, which is a signal of intent from a web user. To be found, you must be visible If you want your website to generate a significant amount of traffic, it needs to be listed on the major search engines … Click here to continue